Wedding Suite for Derrick Houser and Adrienne Fraser
UNIVERSAL CHILDREN’S DAY CHALLENGE 2016
THE PROBLEM
Being active is an essential part of everyone’s childhood. Bike rides, trips to the park, beach days. These are the moments that shape who we are as we grow.
Unfortunately, for some 93 million children ages 0 to 14, an active lifestyle is simply unattainable, primarily due to overly expensive medical equipment. Adaptive bikes can cost anywhere from $1,000 to $4,000.
THE INSIGHT
65% of millennials think fitness tracking is important. 100% of children living with disabilities would love to just take one step outside their front door.
THE IDEA
Using RunKeeper’s 47 million users, we’ll target millennials where they’re already in an active mindset—reminding them how much they take their mobile lifestyle for granted. On Sunday, November 20th 2016 (Universal Children’s Day), we’ll launch a 30-day challenge, where users can exchange their miles for donations to Variety.
DIGITAL BANNERS
We’ll create banner ads that show the juxtaposition between the user’s fairly active life, and the child’s inactive life. These ads will live on fitness blogs, workout videos on YouTube, etc. Each ad will redirect users to RunKeeper’s website, to raise awareness and drive donations.
We can even create customized banner ads, tailored to an individual’s mile count on RunKeeper.
SOCIAL
SNAPCHAT ADS
Within Snapchat’s Discover and Live feeds, we’ll target events like the Tour de France, and the World Cup (or any other events related to activity), with our own ads featuring children taking their first pedal of a bike, or first kick of a soccer ball, with the help of donations to Variety’s Freedom Program. The ads will contain a call to donate and spread the word, as well.
PARTICIPANTS’ SOCIAL POSTS
Users can challenge their friends to join them in the 30-day challenge, to create even more awareness and drive donations.
BRAND SOCIAL POSTS
At the end of the challenge, we’ll send users a breakdown of how much their miles went to help children in need. By completing the challenge, users’ miles can be given up and turned into donations during the 30 day period - Avg 74k challenge users x $15(max) = $1,110,000 for the Freedom Program. Donations will be fed from upgrade conversions with the 30 day free RunKeeper Go reward.
In the future of spaceflight, Air Asia has stepped into the orbital game with their extension of flight, Translunar.
Translunar is a resort space cruise, that takes you on an orbit around the moon, for stunning views and ultimate relaxation.
This was a design challenge within Hook Studios.
Art Direction and Design for motion for the Democratic Debate, video played in the press room at the debate on Sunday, January 17, 2016.
Series of Art Direction/Design for Motion concept gifs.
gif 1 - all falls down | gif 2 - half life | gif 3 - take a closer look | gif 4 - fil'r up | gif 5 - celebrate | gif 6 - fall in place | gif 7 - splash zone | gif 8 - merry go round | gif 9 - Google landing | gif 10 - bubble up | gif 11 - nesting
*UI/Design concept for GOOGLE, not a real app in development*
C L I E N T S N E E D S :
Apply a visual design to multiple surfaces. Demonstrate how you can apply a common visual language for a NASA time travel app, which consists of a UI that identifies where in time you are, where in time you want to go, and an actionable affordance to initiate time travel (don’t worry about flows).
Provide a screen for both an iOS phone and an Android tablet that are on brand, while also being considerate of native platform design guidelines.
C O N C E P T :
I D E A : Time travel can be a hard concept to wrap ones head around. By using the fundamental principles of how most people traditionally use travel maps, where you plot a start and end point, Alias translates the process of traveling either back or forward in time as such.
Take the name of the app; Alias, meaning “at another time”. With a simple name users can comprehend and relate to, we use the same idea with the UX of the app. All users need to do is to enter in their destination time, and they are there.
Seeking to bring the physical world of touch to the digital mobile world that is only activated by touch, Alias melds this all and time with the idea of turning a dial to control it. By selecting a point on an orbit, users will turn the dial to set their destination time.
The user can then view their travels on their timeline, and customize each travel point by adding photos or videos, share their travels, or even rate their destination.
P R O C E S S : Starting with mind maps, word lists, and questions to myself, I was able to narrow down the core concept of the app and it’s behavior. Technology; Adventure; Orbital; Past; Dimensional; Present; Directional; Space; Time.
Once a concept was discovered, I began sketching flows, and doodling visual icons to be represented with in the app.
Upon final sketching of the wireframes for the app, key features were added; location permissions in app for iOS, and at download for Android, social integration for ease of sign-up/log-in and sharing, and a walk-through of tips for first time users to help them navigate the app.
Development of the digital designs implemented followed guidelines set forth by NASA, with the user of Helvetica Font Family, and appropriate color schemes. To make the design feel futuristic, Helvetica Neue was used, and in thinner font weights to give it a clean aesthetic.
I N S P I R A T I O N : Creating mood boards of inspiration such as typography, dials, NASA standards, and space related design I was able to create a visual language that paired with the conceptual idea.
Website, Social and CRM design work.
https://www.callofduty.com/blackops3
Examples of work:
- CRM Cinemagraph
- Temporary Logo for Call of Duty eSports
- Take the "What would you do" quiz:
[https://www.callofduty.com/blackops3/what-would-you-do]
- Leaked Access Codes: For the release of the BO3 Beta on PS4, we leaked access codes on the website for users to find within the website code. Using influencers we spread the leak to give access to those who didn't pre order the game.
- Beta Mosiac: Then once the BO3 Beta was complete, we called upon players to immortalize themselves in one epic mosaic [https://www.callofduty.com/blackops3/beta-immortalize]
Website, Social and CRM design work.
[https://www.callofduty.com/advancedwarfare]
#MILESFORMOTHERS — WALK WITH US
Every two minutes a woman dies of pregnancy-related complications.
Many of these deaths could be prevented by providing easy access to healthcare facilities. Unfortunately, too often, pregnant women are forced to walk as far as 15 kilometers to get to even basic care.
To provide funds for transportation for these women, we propose #MilesForMothers.
Using rich media ads, we’ll educate audiences about these hardships faced, and with sponsored social media posts, we’ll give them something they can do about it. Our rich media will encourage viewers to download and use the Charity Miles app.
And with social media, they’ll be encouraged to share their progress and incite others.
In 2015, no woman should face barriers to this kind of assistance, so the burden falls to us. It may take a village to raise a child, but it will take the whole world to get them here safely.
RICH MEDIA
Prompt Users to interact with rich media banner. Users will take a journey with a woman in Northern Uganda, as she is about to give birth. Introduces users to the campaign, app and hashtag.
SOCIAL
INSTAGRAM
Engage users through thought evoking imagery of women. Introduces campaign, app and hashtag. Users that have downloaded the app, then share their progress.
TWITTER
Social posts bring awareness of campaign, and engage users to down the Charity Miles app, and to share their progress online to bring others into the goal of saving lives.
FACEBOOK
Social posts bring awareness of campaign, and engage users to down the Charity Miles app, and to share their progress online to bring others into the goal of saving lives.
Illustrations created for the Fearless Revolution Blog created by Alex Bogusky.
Annual award show for the International Interior Design Association of Northern California celebrating the best of ID and Architecture.
Invite for an event at The Eames Ranch
Event graphics for a game night.
T-Shirt design for an Interior Design company.
Created to be shared digitally amongst friends and family.
Design and signage for their annual holiday party.
Silver Addy Editorial Award winning coffee table book created for a group of bearded men.
Helped start up this Atlanta, Ga based magazine that is now global.
